Work / LuminaBeauty
Shopify E-Commerce UX Design Performance

LuminaBeauty
Shopify Redesign

ClientLuminaBeauty Co.
Year2024
Timeline8 weeks
ServiceShopify Development
0
Conversion Rate Increase
0
Mobile Traffic Improvement
0
Page Speed Increase
$2.4M
Revenue in First 6 Months
LuminaBeauty.com
Custom Shopify 2.0 Theme

The Challenge

LuminaBeauty came to us with a Shopify store that was built on a generic 2018 template. Despite having exceptional products and a loyal following, their online store was failing to convert visitors into customers.

The core problems were immediately clear: a mobile conversion rate of just 0.8%, a 5.2-second page load time, poor product discovery, and a checkout flow that felt like an obstacle course. The brand's premium positioning wasn't reflected anywhere in the digital experience.

  • Mobile conversion rate of 0.8% (industry average: 1.8%)
  • Page load time of 5.2 seconds on mobile
  • High cart abandonment rate of 78%
  • Zero brand cohesion between packaging and the web store
  • No product comparison or upsell mechanisms

Our Solution

We rebuilt the entire store from scratch using Shopify 2.0's section-everywhere architecture. Every decision was driven by conversion data, heatmaps from the old site, and extensive user research with LuminaBeauty's core audience.

Custom Product Page Architecture
Metafield-powered comparisons · Social proof integration · 1-click add-to-cart
  • Fully custom Shopify 2.0 theme built from the ground up with mobile-first development
  • Redesigned product pages with ingredient deep-dives, before/after galleries, and dynamic review integration
  • Streamlined checkout flow reduced from 4 steps to a single-page experience
  • Custom metafield-powered product comparison tool for skincare routines
  • Abandoned cart recovery sequence integrated with Klaviyo email flows
  • Core Web Vitals optimisation: LCP under 1.8s, CLS score of 0, FID under 50ms
  • Shopify Markets configuration for 12 international currencies

"Kodapixel didn't just redesign our store — they rebuilt the entire engine underneath it. The attention to detail on the product pages alone was worth the entire investment. Our customers actually comment on how beautiful it is to shop with us now."

— Sarah Chen, Founder & CEO, LuminaBeauty Co.

The Results

Within 30 days of launch, the results exceeded every benchmark we had set. The new store didn't just look better — it performed better across every measurable dimension.

  • Overall conversion rate: 0.8% → 1.12% (+40%)
  • Mobile conversion rate: 0.5% → 1.2% (+140%)
  • Page load time: 5.2s → 1.8s (65% faster)
  • Cart abandonment: 78% → 50% (−28 points)
  • Average session duration: 1m 12s → 3m 48s (+214%)
  • $2.4M in revenue generated in the first 6 months post-launch
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